Google to Announce its NFC Mobile-Commerce Initiative

Google has confirmed it will be making a “partner announcement” concerning its NFC mobile-commerce initiative, which will be held tomorrow in New York.

Google is expected to announce the launch of its NFC mobile wallet and m-commerce applications with Citigroup and MasterCard Worldwide, which will provide the payment service for the project. Among other companies likely to be at the event are processor and trusted service manager First Data.

Stephanie Tilenius, vice president of commerce at Google, confirmed the pending announcement today at the TechCrunch Disrupt conference in New York City. “We’re making a big bet on it as a company,” she said, speaking of NFC. “There is a lot of potential there.”

Google has been working for a number of months on the mobile wallet, along with mobile-commerce applications for its Android operating system, NFC Times reported in January. The launch of the project has been delayed several times, however. The wallet, which Google has developed with the help of its NFC chip supplier, NXP Semiconductors, will play host to payment applications provided by partners. Citi, along with MasterCard, has been working with Google on the concept for some time.

Plans call for Citi to issue a prepaid MasterCard PayPass application to be loaded onto Google’s Nexus S and, later, perhaps other Android phones, NFC Times reported last week.

The large Subway sandwich chain in the United States will participate in the launch, according to sources. A Wall Street Journal article reported this as well and that other merchants will include the Macy’s department store and clothing chain American Eagle Outfitters. Starbucks also has been approached by Google, among other merchants, sources told NFC Times. It's not clear whether Starbucks will participate.

None of these merchants now reportedly accept contactless payment in the United States. But more than 100,000 merchant outlets already have readers installed stateside and, therefore, could accept payment from a PayPass application on the Nexus S.

Update: The first phase of the service is expected to launch as early as tomorrow in New York and San Francisco and possibly a few other cities. A larger phase of the project will start in September of this year. Google hopes to have at least 500,000 Nexus S phones activated in the pockets of U.S. consumers by the end of the year, NFC Times has learned. End update.

Google is keen on using NFC and smartphones supporting Android to enable merchants and consumer products companies to deliver targeted advertising and offers to prospective shoppers, based on their location, buying preferences and other data.

It would use NFC to enable consumers to tap tags embedded in smart posters to download coupons and other offers and perhaps product information, as well as to pay, sources have said. These NFC services could work along with cloud-based apps. Google is also expected to offer its Google Places app, which enables users to tap tags embedded in stickers or decals on merchant storefronts to download information about the businesses and to rate and review the establishments.

The Web giant has been talking to other banks, in both North America and Europe, to provide the payment piece of the mobile-commerce service, NFC Times has learned. First Data is expected to provide processing and TSM services for the U.S. launch, the latter services with its technology partner SK C&C USA. Google also is reportedly working with such point-of-sale and contactless reader vendors as VeriFone, Ingenico and perhaps Vivotech to enable users to tap their phones to pay and redeem coupons and other offers at the checkout counter.

The launch will put the Citi-issued PayPass application inside Google’s mobile wallet, where it will be stored on the embedded secure chip in the Nexus S, sources earlier told NFC Times. Google is expected to have overall control of the secure chip and application-programming interfaces, or APIs, to access it, said the sources. Google commissioned Samsung Electronics to make the Nexus S, which is distributed mainly through consumer electronics stores.

Such phone makers as BlackBerry producer Research in Motion and Samsung, manufacturer of other Android handsets, also are interested in controlling the embedded secure chip in their phones. 

This sets up a possible showdown with mobile operators over control of the secure elements in NFC phones. Google's m-commerce initiative could represent the first shot in a coming mobile wallet war, say some observers.

HEADLINE NEWS

Apple Pay Launches in France with Few Issuers and Tokenization from Visa and Mastercard

Jul 20 2016

NFC Times Exclusive Insight – Apple Pay, as expected, has launched in France, its eighth market globally and third in Europe after the UK and Switzerland; but it launches with only one major bank in France, Groupe BPCE.

Analysis: Two NFC Wallets from Telco Joint Ventures to Close as SIM-Based NFC Takes Another Big Hit

NFC Times Exclusive Insight – Telco joint ventures on opposite sides of the globe announced within hours of each other plans to pull the plug on their respective NFC wallets, marking another big hit for the future of SIM-based NFC.

Android Pay Launches in Australia with ANZ but Not Yet with Westpac or Other Big Four Banks

NFC Times Exclusive Insight – Google has launched Android Pay in its fourth country, Australia, with one of the country’s big four banks, ANZ, but the launch was beset by delays that have kept another of the big four, Westpac, on the sidelines for now.

Analysis: Apple Sees Familiar Pattern with Apple Pay Launch in Switzerland

NFC Times Exclusive – Apple’s expansion into Switzerland late last week with its Apple Pay service followed a familiar pattern, as in many of the other new markets the tech giant has expanded its payments service in: support first comes from relatively small issuers while major banks hold out.

As Apple Pay Launch Looms, French Telcos Continue to Push SIM-Based NFC with TSM Hub

NFC Times Exclusive Insight – With the launch of Apple Pay imminent in France, telcos there are continuing to push SIM-based NFC technology, hiring a trusted service manager for their new NFC SIM “hub”–although No. 1 telco Orange will also support Apple Pay.

Taiwanese Telco Joint Venture Steers Course Away from TSM; JV President Blames Vendor Safran

Jul 11 2016

NFC Times Exclusive – Alliance Digital Technology Co., the joint venture of five Taiwanese mobile operators and transit fare-collection operator EasyCard Corp., is steering away from the TSM business, which was the reason it formed three years ago, NFC Times has learned. It will add a focus on providing mobile ID and authentication, the JV told NFC Times.

French Domestic Network to Provide Tokenization for ‘Pays’ Service; Seeks to Take on Visa and MasterCard

Jul 19 2016

NFC Times Exclusive – French banks and their bank-owned domestic payments network STET plan to launch mobile payments in the first quarter of next year with a “large smartphone vendor” using the domestic payment network’s own token service provider, STET told NFC Times.

Samsung Deal with Alipay in China Angered UnionPay; Device Maker Gears Up to Enable Transit Ticketing

NFC Times Exclusive – SHANGHAI, China: While Apple has signed up more banks and is believed to have more cards registered in China for its Apple Pay service–around 10 million, according to a source–Samsung is seeking to outflank its rival with more acceptance points and more applications for Samsung Pay, NFC Times has learned.

Analysis: Microsoft Considers NFC Wallet App a Must-Have for Flagging Smartphone Business

NFC Times Exclusive Insight – Microsoft, which has written off more than $8 billion from its failed Nokia acquisition and which is expected to fully pull the plug on its consumer smartphone hardware business, nonetheless believes a viable wallet app is a must-have to keep its Windows 10 operating system for phones viable–although its announcement this week of Microsoft Wallet is surrounded by unknowns, including exactly when the service will generally launch.

Reality Check: MasterCard Misses Big on Goal to Bring International NFC Acceptance to Japan

NFC Times Exclusive – Three years ago, in June of 2013, MasterCard announced it would “deploy a target” of 410,000 MasterCard PayPass-enabled point-of-sale terminals, to be rolled out “throughout Japan over the next three years.”

Samsung Pay Launches in Australia but without Support Yet from Big Four Banks

NFC Times Exclusive Insight - Samsung launched Samsung Pay in its fifth country, Australia, on Wednesday, but like Apple, Samsung has had to make do without the country's largest card issuers to begin with.

Apple to Launch Payments on Web; Pursues Divide-and-Conquer Strategy for Signing Up Banks

NFC Times Exclusive Insight – Apple, as expected, will bring its payments service to e-commerce purchases and to three new marketsFrance, Switzerland and Hong Kongthe tech giant announced during its Worldwide Developers Conference Monday.