Indian Cinema Lets Users Tap to Launch Mobile Services

More than 200 users tapped tags in smart posters and other displays at a movie theater in Mumbai, India, and about a third of them downloaded the cinema chain’s app over a six-week period, according to the wireless marketing company that ran the campaign.

The campaign, “Box Office Now in Your Pocket,” features NFC-enabled smart posters and self-standing cardboard displays, called standees, at the Cinemax chain’s flagship location in Mumbai. The posters and displays also sport QR codes.

JusTap!, the startup implementing the tag campaign for Cinemax, said more than 200 users had tapped the tags over the six-week period studied, without any promotion or ushers directing patrons to the tags. The company said 35% of users who tapped the tags downloaded the Cinemax Mobile App, 26% left feedback for Cinemax, 20% “liked” Cinemax on Facebook and 19% purchased movie tickets from their smartphones.

This premium content is only available to subscribers.
Article has about 260 words.

To Keep Reading, Subscribe Today

Get access to all premium content and the world’s first global newsletter devoted to the NFC and contactless markets by subscribing to NFC Times, the most authoritative source for news and analysis in the industry.

Subscription Options

HEADLINE NEWS

Mobile Payments Contribute to Slow Decline of Cash

NFC TIMES Exclusive Insight – Mobile payments are one of the key factors driving the gradual replacement of cash with card and digital payments, according to the annu

Apple Pay Finally Signs Up Second Major Bank in New Zealand

NFC TIMES Exclusive Insight – In certain markets, Apple continues to face resistance from major banks, which, among other things, do not want to participate in an Apple-branded wallet. That’s true in Australia and in such major Western European markets as France, Spain and Italy, where only one major bank in each country is supporting Apple Pay.

Wells Fargo Launches NFC-Enabled ATMs, Though Rollout is One Year Behind Schedule

Oct 16 2017

NFC TIMES Exclusive Insight – Wells Fargo, the third largest U.S. bank by assets, made good on its pledge last March to launch NFC-enabled ATM cash withdrawals by the end of this year, although that is one year behind schedule, and Wells Fargo is far from the first major bank globally to support the technology on ATMs, even in the U.S.

Carrefour Pay Launches in China with UnionPay, but Can the Network Beat Back Rivals Alipay and Tencent?

NFC TIMES Exclusive Insight – Carrefour and China UnionPay have launched their 2-D bar code-based Carrefour Pay wallet feature, as UnionPay continues to try to find relevance in a booming Chinese mobile payments market now dominated by Alipay and WeChat Pay.  

First Major Chinese City Accepts UnionPay Bank Cards–and Apple Pay–for Transit Fares

NFC TIMES Exclusive Insight – China UnionPay and the Guangzhou Metro have announced the transit company will accept UnionPay-branded contactless credit cards and bank cards loaded into the Apple Wallet, the first such Chinese city to support open-loop fare collection.

Commonwealth Bank of Australia to Support Fitbit Pay in Addition to Garmin Pay and Android Pay; Continues to Shun Apple Pay

NFC TIMES Exclusive – Commonwealth Bank of Australia will support mobile payments with Fitbit Pay and the wearables maker’s forthcoming Ionic smartwatch, NFC Times has learned. That’s in addition to support for Garmin Pay and Android Pay, which the bank announced earlier this week; but the bank appears set to continue snubbing Apple Pay.

Mastercard Survey: Use of Mobile for Purchases in Emerging Markets in Asia Pacific Far Surpasses Use in Developed Countries

NFC TIMES Exclusive Insight – Despite large rollouts of NFC or related technologies in such developed Asia-Pacific markets as Japan, Australia and New Zealand, use of mobile phones for purchases in emerging markets in the region far outstrips those in developed markets, a Mastercard mobile shopping survey found.

Google Shuns NFC for ‘Audio QR’ in Tez Mobile App in India

NFC TIMES Exclusive Insight – Google’s new payments app in India, Tez, uses proprietary sound-based technology to enable mobile payments–shunning both NFC and also apparently scannable QR codes, as the tech giant seeks to break into the country’s rapidly growing but increasingly crowded digital payments market.

Mastercard's Renamed ‘Engage’ Program for Digital Payments Vendors Lists Relatively Few Certified MDES Partners

NFC TIMES Exclusive – Mastercard has released its list of “partners” or certified vendors that it hopes will help the network roll out its key digital payments products, the Masterpass wallet and tokenization from the Mastercard Digital Enablement Service, or MDES. (See table below.)

Taiwan Regulators Express Doubts about Use of BLE for Top Transit E-Purse; Apple Rejects Purse for Wallet

NFC TIMES Exclusive – TAIPEI, Taiwan: EasyCard Corp., which runs the largest closed-loop transit and retail payments service in Taiwan, is seeking to become the first major transit fare-collection system globally to roll out Bluetooth-based mobile ticketing. But Taiwan’s strict financial regulator still has doubts about the security of the technology.

MediaTek Using NFC Technology from STMicroelectronics, Though Extent of Deal Not Disclosed

NFC TIMES Exclusive Insight ­– In what may be a response to the proposed tie-up between Qualcomm and NXP Semiconductors, STMicroelectronics has announced that it is “cooperating” with Taiwan-based MediaTek, the No. 2 supplier of processor chips for smartphones, to integrate its NFC technology into MediaTek reference designs.

Singapore Latest Country Pushing National QR Code Specification

NFC TIMES Exclusive Insight – Singapore is the latest country developing a national specification for QR code-based payments, seeking to reduce fragmentation of various QR code-based schemes.