Nokia to Launch NFC Tag Applications in Taiwan

Nokia is introducing a handful of tag-based applications in Taiwan for the planned launch of new Nokia Symbian phones there.

Among the applications is one that would enable users to more easily summon taxis by tapping tags. There are also a few couponing and loyalty applications designed to get users into Nokia retail stores in Taiwan.

The small couponing and loyalty applications would run in an “open NFC wallet app” that users can download from the Nokia store. Locally based NFC company Toro developed the app.

The applications are another example of Nokia’s “open NFC” push, which promotes tag-reading and peer-to-peer applications over payment or ticketing services based on secure elements. The Finland-based handset maker believes the tag-reading and P2P applications will spread across the market sooner because they are much easier to implement commercially than secure payment.

“Nokia believes that open NFC–pairing devices, sharing content, using the device to read tags, checking in, loyalty, couponing, etc.–has great value to our consumers,” Charles Shen, head of marketing for Nokia Taiwan, said in a statement.

Nokia said it plans to introduce the Symbian-based Nokia 701 and 700 in Taiwan starting this month, through its retail stores and also through telco Taiwan Mobile, and both of the phones could run the applications. Nokia announced the two phones, along with the even more affordable smartphone, the Nokia 600, last month, saying the handsets would be the first to support an update to Symbian, known as Belle. All three phones could run the Toro wallet app, called BEeFun, said the software firm.

Nokia said it would begin shipping the phones in various markets during the third quarter. It is preloading NFC versions of such games as Angry Birds on the phones.

One application planned for the new Nokia phones and others in Taiwan is an NFC taxi dispatch service, which will involve Nokia, taxi company Taiwan Taxi, along with Taiwan Mobile. Tags would be deployed in Taiwan Mobile and Nokia stores and also locations connected with the taxi service. 

When a user taps a tag, the phone would send an SMS request to Taiwan Taxi, with the user's phone number and location of the tag. The system would then search for an available car near the tag location. The taxi company would reply to the user with an SMS giving the taxi car number and estimated time of arrival. It's unclear how widely the parties will roll out the tags.

 

HEADLINE NEWS

Vivo Last of Major Chinese Smartphone Makers to Officially Launch NFC Pays Wallet

NFC TIMES Exclusive Insight – Vivo, China’s second largest smartphone maker, made it official this week, launching its NFC-enabled “vivo Pay” wallet, the last of the major Chinese phone OEMs to roll out NFC payments–though their use has been disappointing, at least for payments in stores.

In-Depth: Fit Pay’s Troubles Indicate Difficult Business Case for Provisioning to Wearables

Sep 19 2019

NFC TIMES Exclusive Insight –  Given the poor financial results of U.S.-based Fit Pay, it’s becoming clear that the business case for provisioning of payment cards to wearable devices remains difficult.

Analysis: Chase Pay Latest Bank Wallet to Shut Down; Why Did They Fail?

NFC TIMES Exclusive Insight – Plans disclosed this week by JPMorgan Chase to shut down its Chase Pay app for in-store purchases is yet another nail in the coffin–perhaps the final one–for bank wallets in the U.S. And the situation does not look much brighter for bank-issued wallets abroad.

Miami Latest U.S. City to Introduce Open-Loop Transit Payments

NFC TIMES Exclusive Insight Transit officials in Miami-Dade County, Fla. are the latest in the U.S. to introduce open-loop payments of fares with contactless credit and debit cards and bank card credentials on NFC wallets, launching the service yesterday on the city's relatively small metro network, with plans to expand to buses later.

UK Tram Riders Take to Tapping with NFC phones to Pay for Fares, According to Early Results

NFC TIMES Exclusive – Transport for Greater Manchester, which last month launched open-loop payments on its large Metrolink tram network, said Thursday that contactless credit and debit cards and NFC wallets accounted for a combined 170,000 rides during the first four weeks of the service.

In-Depth: NFC Wallet Use for Open-Loop Transit Grows but Still Makes Up Relatively Small Share of Contactless Payments

NFC TIMES Exclusive – When New York City transit officials announced Tuesday that the 1 millionth ride paid for through their new OMNY open-loop payments service had arrived ahead of schedule, they also proudly noted that 80% of the contactless payments had come from NFC wallets, not physical bank cards. 

PayPay Gets Off to Quick Start as One of Many Digital Payments Services in Cash-Loving Japan

NFC TIMES Exclusive Insight – As Japan continues to fight what to date has been a losing battle against cash, an announcement by the joint venture behind QR code-based payments service PayPay offers a little bit of encouragement. 

Research Firm Projects Use of NFC Mobile Wallets in U.S. to Remain Disappointing This Year

NFC TIMES Exclusive Insight – As Apple Pay approaches the fifth anniversary of its launch in the U.S., there is more research showing that most American consumers simply don’t see the value of tapping to pay with NFC-based payments services. 

In-Depth: Five Years After Transport for London Launched Contactless Across Its Transit Network, UK Open-Loop Rollout Remains Uneven

Aug 15 2019

NFC TIMES Exclusive Insight – Five years ago next month, Transport for London introduced open-loop contactless payments across its transit network, including metro, trams and commuter rail, following an earlier launch on buses. The service now accounts for more than half of all pay-as-you-go journeys and has become a global showcase for the technology.

Apple Again Promises to Push Transit Ticketing as It Seeks Broader Adoption of Apple Pay

NFC TIMES Exclusive Insight – While noting to financial analysts late Tuesday that Apple Pay is now approaching 1 billion transactions per month globally and is in 47 markets, perhaps Apple CEO Tim Cook’s most significant comments about Apple Pay this week was to again emphasize that Apple wants to enable users to routinely tap to pay for bus, subway and other transit rides with their iPhones and Apple Watches. 

Chinese Mega Wallets Continue to Expand QR Code-based Transit Ticketing, while Major Agencies in West Stay with NFC

NFC TIMES Exclusive Insight ­– China’s mega-mobile wallet providers have continued their rollouts of transit payments in China, with Tencent Holdings announcing Tuesday that two years after launching its first QR-code-based WeChat “Ride Code” service in Guangzhou, total users for its transit payments services has reached 100 million.

Sydney Transit Authority Gives Users of Contactless Bank Cards Nearly All Discounts They Get with Closed-Loop Opal Cards

Jul 29 2019

NFC TIMES Exclusive Insight – Transport for New South Wales, Australia, the authority that oversees transit in and around Sydney, has taken a step toward phasing out its closed-loop contactless Opal fare card, today extending nearly all of the discounts it offers on Opal to users of open-loop Visa- Mastercard- and American Express-branded contactless cards.