Austria: ‘Rollout’ Uses NFC Reader Mode To Sell Tickets and Snacks

 

We're Updating our Interactive Map and Project Pages

Stay tuned for all new an all-new interactive map and exclusive content on NFC projects across the globe.

 

Countinue Reading

 

ViennaAustria
Scope: 
Rollout
Status: 
In progress
Launch: 
Sep 2007
Main Application: 
Ticketing (transit)
Mobile Operator: 
mobilkom Austria
Service Provider (application): 
Austrian national railway (ticketing)
Service Provider (application): 
Vienna transport authority (ticketing)
Service Provider (application): 
Selectra (vending machine payment)
Merchants: 
450 (vending machines)
Users: 
20,000
NFC Handsets: 
Nokia 6131
NFC Handsets: 
Nokia 6212
TSM*: 
N/A
Other Vendors: 
NXP Semiconductors (NFC phone chip)

Billed by mobilkom as the world’s first NFC “rollout,” the project put the Nokia 6131 on sale in shops in fall 2007, following a trial the previous year. Mobilkom’s NFC service cuts out some steps for SMS-based ticketing, vending and parking services the telco had launched years earlier. For ticketing, subscribers with the NFC phones tap contactless chip tags embedded in fixtures at some stations of the Austrian national railway and Vienna metro, which automatically opens the mobile ticketing application and fills in some of the information. Users confirm and receive single-use and day tickets via SMS or the mobile Internet. Transit stations in Austria have no gates so they do not need to tap the phones on readers. The users can also make purchases at some vending machines in stations, by tapping their phones on chip tags on the machines and confirming the sale. And with tags embedded in cards they receive in their phone packs, they can use other services, including parking and mobile gambling. The telco expanded the service to include Nokia’s first 3G NFC phone, the 6212, in 2009. This enabled it to sell transit tickets through the WAP browser. Mobilkom also used the phone for a separate trial of transit ticketing, putting tickets onto an embedded chip in the phones.

NFC Times Take: 

Mobilkom has demonstrated that NFC’s reader mode could be put to good use facilitating the selling of tickets and snacks over the mobile network. The telco, which launched its own bank in 2002, believes NFC can help it expand use of its mobile parking, ticketing and other services, which use SMS or WAP for the actual transactions. But it will need more interesting handset models to significantly expand the service.

Results: 

Mobilkom says it has seen a significant increase in transactions for mobile ticketing, vending and other mobile commerce services thanks to NFC, which cuts out the number of steps users must carry out to conduct the SMS- or mobile-Internet based transactions. The telco hasn’t released transaction figures involving the NFC phones, however. It says it has sold 40,000 of the Nokia 6131 and 6212 NFC phones since putting them in stores in fall 2007, although it acknowledges it probably would have sold as many of the same models without NFC. All told, mobilkom has installed 470 tags in subway stations and 100 in national railway stations, along with 450 on vending machines in stations. It has also distributed 200,000 “personal” tags in the phone kits, which subscribers can tap to more easily play the mobile lottery, buy ringtones and use other services.

 

 

* Trusted Service Manager: Defined loosely to include companies or other organizations securely distributing, provisioning and managing applications, generally over the air, on secure elements in NFC mobile phones; or licensing their platforms for this purpose.

N/A: Not available or not applicable.

HEADLINE NEWS

Apple Again Promises to Push Transit Ticketing as It Seeks Broader Adoption of Apple Pay

NFC TIMES Exclusive Insight – While noting to financial analysts late Tuesday that Apple Pay is now approaching 1 billion transactions per month globally and is in 47 markets, perhaps Apple CEO Tim Cook’s most significant comments about Apple Pay this week was to again emphasize that Apple wants to enable users to routinely tap to pay for bus, subway and other transit rides with their iPhones and Apple Watches. 

Chinese Mega Wallets Continue to Expand QR Code-based Transit Ticketing, while Major Agencies in West Stay with NFC

NFC TIMES Exclusive Insight ­– China’s mega-mobile wallet providers have continued their rollouts of transit payments in China, with Tencent Holdings announcing Tuesday that two years after launching its first QR-code-based WeChat “Ride Code” service in Guangzhou, total users for its transit payments services has reached 100 million.

Sydney Transit Authority Gives Users of Contactless Bank Cards Nearly All Discounts They Get with Closed-Loop Opal Cards

Jul 29 2019

NFC TIMES Exclusive Insight – Transport for New South Wales, Australia, the authority that oversees transit in and around Sydney, has taken a step toward phasing out its closed-loop contactless Opal fare card, today extending nearly all of the discounts it offers on Opal to users of open-loop Visa- Mastercard- and American Express-branded contactless cards.

In-Depth: 2020 Could Mark Landmark Year for Contactless Payments in U.S.

NFC TIMES Exclusive Insight– October will mark the fifth anniversary of the launch of Apple Pay in the U.S., Apple’s first country for its groundbreaking NFC payments service. 

Filings Point to Plans for Global Expansion of Apple Card and Apple Cash

NFC TIMES Exclusive Insight – Following Apple’s imminent entry into the credit card business in the U.S. with its planned Apple Card, the tech giant is showing signs it is looking to roll out the branded credit card in a number of other countries, as well.

Analysis: It's Likely Too Little, Too Late for LG Pay

Jul 25 2019

NFC TIMES Exclusive Insight – It was the fall of 2015, and interest in the Pays wallets was burgeoning. Google and Samsung had each launched their respective payments services in September of 2015 in the U.S., following introduction of Apple Pay a year earlier.

Apple Pay to Finally Support Octopus Card in Hong Kong, as Competition Grows in Market

NFC TIMES Exclusive Insight –  Apple Pay will offer support for Hong Kong’s popular closed-loop contactless transit and retail payments card Octopus later this year, adding a much-needed service to an Apple Wallet that launched three years ago in Hong Kong for credit and debit payments at retail.

Visa Promotes QR Codes in Contactless Hot Spot Taiwan, Hoping to Capture Merchants That Refuse to Accept Cards

NFC TIMES Exclusive Insight – While Visa’s country office in Taiwan was touting the fact that Taiwan ranks as one of the top countries in Asia Pacific for acceptance and use of contactless payments only six months ago, that hasn’t stopped the big payments network from actively promoting QR code payments on the island nation, too.

In-Depth: As Mifare Alternative Cipurse Nears 10th Anniversary, Major Rollouts Prove Elusive So Far

Jul 12 2019

NFC TIMES Exclusive – The mid-tier city of Vinnytsia in the Ukraine is rolling out its first transit smart cards for payment of fares on buses and trams this summer, replacing cash, which riders have used for years.

Lax Security Blamed for Hack of 7-Eleven’s Mobile Payments Service in Japan

NFC TIMES Exclusive Insight – Japan’s popular 7-Eleven convenience store chain reported Thursday a major hack of its QR code-based mobile-payments app, but the breach appears to be due to poorly designed security protections in the app. 

In-Depth: More Nordic Banks Support Payments on Passive Wearables with Provisioning after Sale

NFC TIMES Exclusive Insight – Two more large Nordic banks, Nordea and Swedbank, have launched contactless payments on analog watches, using technology from Swedish provisioning company Fidesmo that enables consumers to buy the watches and provision them with tokenized Mastercard-branded cards after the sale by tapping the watches on Android NFC phones.

Insight: Apple Pay’s Expansion to 13 New European Countries Won’t Add Much Transaction Volume but Follows Familiar Strategy

NFC TIMES Exclusive Insight – Apple’s expansion this week into 13 new European countries may not look so good on paper, but it follows a divide-and-conquer strategy that Apple has used effectively before.