NFC Social Marketing Panel Seeks to Shift Attention Away from Payment

By: 
Kiona Smith-Strickland

Such nonpayment applications as marketing campaigns and loyalty programs are more likely to drive adoption of NFC than payments, panelists told attendees of a recent “NFC Goes Social” event in Boston, organized by the MIT Enterprise Forum's NFC Cluster.

The panel focused on social marketing, advertising, loyalty and other nonpayment applications, which they believe will drive adoption of NFC technology.

“Social media is the buzzword not only of the year but probably of the decade,” said panel moderator Ed Mitukiewicz, adding that use of social media is increasingly shifting to mobile devices, providing potential uses for NFC-delivered content.

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Article comments

 
dchan Apr 29 2013

Social Marketing will be the good way out for NFC. There are now too many contact-less payment tech in the market, and it will be difficult for NFC to stand out from them. However, application for social marketing will be a new idea, though it is somehow similar to bluetooth, using NFC is much more convenience and cool. I really look forward to see it becoming the trend in Hong Kong.

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