Topic “Proxama”

UK Issuers Consider Using Trusted Execution Environment with HCE, According to Vendor

NFC Times Exclusive – UK-based vendor Proxama said three issuers in the UK and one in Spain are planning to launch HCE in 2015, and one or more of them are considering using a trusted execution environment, or TEE, to add security to the implementations.

The Push and Pull of Proximity-Marketing Campaigns

Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Experts See Different Roles for NFC and BLE

Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

New NFC Tag Campaign Rollouts, Partnerships, May Signal Uptake in UK Market

Several recent announcements indicate that the market for NFC-enabled marketing campaigns in the UK is starting to gather steam.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

London Hackathon Designed to Bring NFC Apps Closer to Market Launch

Organizers of a recent NFC hackathon in London gave “kick-starter” funds to two teams of app developers and handed out other awards, all in an effort to bring the apps closer to a market launch.


Citigroup to Launch ‘Citi Pay’ Mobile Payments Service with Help from Mastercard

NFC Times Exclusive – U.S.-based Citigroup plans to soon launch its own NFC-based mobile payments service, Citi Pay, in the U.S. and Asia, in part using technology from Mastercard, NFC Times has learned.

Apple Pay Launch in Japan Opens Up More Opportunities for Third-Party Vendors

NFC Times Exclusive – As Apple moves closer to launching Apple Pay in Japan, the FeliCa-based service is opening up business opportunities for third-party technology suppliers, unlike most other countries where Apple Pay has launched.

Seamless Goes Ahead with HCE Expansion of SEQR Mobile Wallet for European Users

NFC Times Exclusive Insight – Following the initial soft launch of its NFC payments service in its home base, Sweden-based Seamless Distribution, the parent company of the SEQR wallet, is enabling HCE for all European users as it seeks global acceptance of its proprietary mobile payments service.

Apple Pay Expands to Russia with Support from Mastercard and Country’s Biggest Bank

Exclusive NFC Times Insight – Less than a week after Samsung switched on its mobile payments service in Russia, Apple has launched Apple Pay in the country, continuing the international expansion of its NFC payments service to a 10th market.

Reported Qualcomm Deal for NXP Not Expected to Limit NFC Chip Availability

Oct 4 2016

NFC Times Exclusive Insight –  If a planned acquisition by Qualcomm of NXP Semiconductors, as reported, were to go through, it would not affect supplies of NFC chips to smartphone makers using other processor chips, said an expert.

Samsung Pay to Launch in Russia with Support from Mastercard and Limited Number of Banks

Sep 30 2016

UPDATED: NFC Times Excusive Insight – Samsung Pay is expected to launch in Russia tomorrow, beating Apple to the market, which disclosed earlier this month that it plans a Russian launch of Apple Pay before the end of the year.

Two Major Taiwanese Telcos Plan to Adopt HCE, as They Deal with TSM Troubles and Imminent Arrival of OEM Pay

Sep 26 2016

NFC Times Exclusive –  In the first cases of its kind to come to light, two of Taiwan’s largest telcos are planning to support host card emulation in their wallets, as they seek to overcome problems with their joint TSM and to prepare for the coming of OEM Pay to Taiwan, expected in the first quarter of next year, NFC Times has learned.

Prepping for the Pays: Far EasTone Offers Range of Wallet Services It Believes Apple Can’t Match

NFC Times Exclusive – With the expected arrival of such OEM Pay services as Apple Pay and Samsung Pay as early as the first quarter of next year, Taiwan’s major telcos are gearing up to keep their own mobile wallets competitive.

Czech Banks See Opportunity for Deploying HCE Mobile Payments

NFC Times Exclusive – Czech banks are looking to capitalize on a growing contactless point-of-sale infrastructure in the country, with two of the five largest banks there having already launched HCE-based mobile payments and the others looking to join the market, NFC Times has learned.

OEM Pay Services Drive Renewed Interest in NFC Transit Ticketing, Especially in China

Sep 28 2016

NFC Times Exclusive – The planned launch of NFC transit ticketing in Japan next month with Apple Pay shined the spotlight on the emergence of closed-loop NFC transit ticketing–which has been seen as a prime application for NFC phones but one that has disappointed NFC backers for years.

Analysis: Agreements with Visa, Mastercard and Earlier Deal with Discover Could Help PayPal Reverse Years of Failures at Physical Point of Sale

NFC Times Exclusive Insight – Agreements that were announced with Visa, Discover and, last week, Mastercard may finally help PayPal reverse years of failed attempts to enable customers to pay with its PayPal Wallet in stores.

Analysis: FeliCa Mobile Payment and Ticketing Nothing New in Japan, as Apple Strains for Apple Pay Developments to Spotlight

NFC Times Exclusive Insight – Apple Wednesday confirmed that its new iPhone 7 smartphones and second-generation Apple Watch will support Sony’s proprietary FeliCa technology in Japan, as earlier reported, enabling transit and retail payments when Apple Pay launches in Japan next month. The tech giant will also expand Apple Pay into New Zealand and Russia this year, though was able to announce only one issuer so far between the two countries.