Topic “Proxama”

UK Issuers Consider Using Trusted Execution Environment with HCE, According to Vendor

NFC Times Exclusive – UK-based vendor Proxama said three issuers in the UK and one in Spain are planning to launch HCE in 2015, and one or more of them are considering using a trusted execution environment, or TEE, to add security to the implementations.

The Push and Pull of Proximity-Marketing Campaigns

Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Experts See Different Roles for NFC and BLE

Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

New NFC Tag Campaign Rollouts, Partnerships, May Signal Uptake in UK Market

Several recent announcements indicate that the market for NFC-enabled marketing campaigns in the UK is starting to gather steam.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

London Hackathon Designed to Bring NFC Apps Closer to Market Launch

Organizers of a recent NFC hackathon in London gave “kick-starter” funds to two teams of app developers and handed out other awards, all in an effort to bring the apps closer to a market launch.


Caps on Contactless Transactions to be Thing of the Past for European Consumers

NFC Times Exclusive Insight – With contactless card payment growing more popular in Europe and high-profile NFC mobile-payments services such as Apple Pay starting to gain a foothold there, payment schemes are preparing to significantly raise or eliminate caps on transaction value to try to encourage even more growth in contactless and NFC payments.

China Construction Bank Launches NFC Payments Using Host Card Emulation, Following ICBC

Oct 3 2015

NFC Times Exclusive Insight – At least one more of China’s big four banks, and perhaps two, have reportedly introduced mobile payments with host card emulation, following Industrial and Commercial Bank of China, which launched HCE-based service in May.

Mozido Tops Gemalto to Win Taiwanese HCE and Tokenization Contract

NFC Times Exclusive A joint venture of Taiwanese banks and banking groups has chosen U.S.-based Mozido to supply it with host card emulation, tokenization and wallet technology, a surprise win for Mozido, which bought the U.S. mobile commerce arm of South Korean IT services firm SK C&C less than a year ago, NFC Times has learned. 

With Slow NFC SIM Take-Up and Apple Pay Looming, Banking Group Expedites HCE and Tokenization Platform

NFC Times Exclusive Insight – With SIM-based NFC not taking off in Taiwan and Apple Pay’s eventual arrival on the island considered inevitable, a consortium of Taiwanese banks is expediting plans to add host card emulation and tokenization to their conventional TSM offer.

USA Technologies: Nearly 300,000 Vending Machines Accept NFC; Apple Pay, Android Pay Drive Demand

NFC Times Exclusive Insight – U.S.-based unattended retail payments company USA Technologies had nearly 300,000 NFC-enabled cashless payment terminals connected to its network as of the end of the 2015 fiscal year and expects that to grow strongly next year, as mobile-payments services such as Android Pay roll out, the company said.

Contactless Payments Pioneer Barclaycard Announces Plans to Launch HCE; Builds Technology In-House

NFC Times Exclusive Insight – Barclaycard, one of the top payment card issuers in the UK, plans to launch NFC payments from its mobile-banking app in November using host card emulation, which will allow the issuer to avoid putting its payment applications on secure elements to roll out mobile payments.

Google Launches Android Pay as HCE Alternative to Rival Apple Pay Service

NFC Times Exclusive Insight – Google officially launched Android Pay in the U.S., its host card emulation-based rival to Apple Pay and its second stab at rolling out NFC payments for in-store payments, following its little-used Google Wallet.

MasterCard Tokenization Launch Matches Visa’s, as Both Schemes Make Play for Mobile Transactions

NFC Times Exclusive Insight – MasterCard Worldwide Tuesday announced its hub-like commercial tokenization program, Digital Enablement Express, a widely expected move that matches a similar service that rival Visa introduced in late May, Visa Digital Enablement Program, or VDEP. Like VDEP, MasterCard’s new tokenization program has signed up Google and Samsung for their respective payments services, though neither MasterCard nor Visa has announced that Apple would join.

Trustonic Says Funding for Joint Venture Increasing Despite Divestiture by G&D

NFC Times Exclusive – Mobile security company Trustonic says its two remaining owners are increasing funding for the joint venture, and it plans to get into new markets, as the company seeks to capitalize on growing interest in securing mobile payment services, among other applications.

SIM-Based NFC Payments Pioneer CaixaBank Launches New App Supporting HCE

NFC Times Exclusive Insight – CaixaBank, Spain’s large savings bank and one of the most important early adopters globally among financial institutions of SIM-based NFC payments, has introduced a mobile-payments app based on host card emulation.

Shutdown of Softcard Costs Major Technology Supplier Gemalto Millions

Aug 28 2015

NFC Times Exclusive Insight – France-based Gemalto estimates it is losing around €30 million (US$33.8 million) in revenue per quarter from the closing of the Softcard mobile-payments service in the U.S. last March–a setback that will end up costing the vendor nearly €100 million in lost sales this year and around €50 million in profit.

EMVCo to Release Overdue Tokenization Updates This Year; But Unclear if Major Update Planned for 2015

NFC Times Exclusive – Commercial standards organization EMVCo says it will publish what are considered overdue updates to its tokenization specification before the end of the year, though the organization is releasing few specific details overall, and it’s unclear whether there will be a major update to the specification this year, NFC Times has learned.