Topic “Proxama”

UK Issuers Consider Using Trusted Execution Environment with HCE, According to Vendor

NFC Times Exclusive – UK-based vendor Proxama said three issuers in the UK and one in Spain are planning to launch HCE in 2015, and one or more of them are considering using a trusted execution environment, or TEE, to add security to the implementations.

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

New NFC Tag Campaign Rollouts, Partnerships, May Signal Uptake in UK Market

Several recent announcements indicate that the market for NFC-enabled marketing campaigns in the UK is starting to gather steam.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

London Hackathon Designed to Bring NFC Apps Closer to Market Launch

Organizers of a recent NFC hackathon in London gave “kick-starter” funds to two teams of app developers and handed out other awards, all in an effort to bring the apps closer to a market launch.

HEADLINE NEWS

CaixaBank First in Europe to Announce Support for Samsung Pay, but Won’t Launch with MST Technology

Feb 6 2016

NFC Times Exclusive Insight – CaixaBank is the first in Europe to announce it has signed up to participate in Samsung Pay, leading an expansion of the mobile payments service to Spain.

OTI Announces Partnership to Supply Readers, Though Share Price Trades Near Historic Lows

Jan 26 2016

NFC Times Exclusive Insight – Israel-based On Track Innovations has announced a partnership with an undisclosed global provider of magnetic card readers whose products are used in financial self-service terminals, such as ATMs, but the deal has not yet had a substantial impact on OTI's share price, which is trading near historic lows.

Rabobank to Use NFC SIMs from KPN for Rabo Wallet, While Competitors Promote Their Own Wallets

Jan 21 2016

NFC Times Exclusive Insight – Rabobank, one of the big three banks in the Netherlands, announced it will make debit cards for its Rabo Wallet available on NFC SIM cards issued by No. 1 Dutch telco KPN starting in the spring, after having anchored the wallet to embedded chips in Samsung flagship phones starting last year.

Gemalto Continues to Promote Cloud-Based Payments Offer, Though No Commercial Projects Launched Yet

Jan 20 2016

NFC Times Exclusive Insight – France-based Gemalto, which has been heavily invested in trusted service management and NFC SIM cards in the past, is continuing to push cloud-based payments, announcing certification by MasterCard for its full host card emulation offer–with the help of technology from Moroccan-based payments software company HPS.

After SIM-Based NFC Fails, Turkish Banks Try Out HCE as They Seek to Advance Mobile Payments

NFC Times Exclusive – Turkey was among the first countries where NFC got a tryout commercially, led by the largest telco, Turkcell, which launched service in 2011 using, of course, its SIM cards as secure elements.

Case Study: ING Bank Customers Opt for No PIN and Very Low-Value Purchases with New HCE App

Jan 19 2016

NFC Times Exclusive – More than two-thirds of users of the ING Bank’s HCE-based mobile payments service in the Netherlands opt for no PIN entry and prefer to tap their phones for very low-value amounts, according to bank, which launched one of the first HCE mobile payments services in Western Europe in late November. 

Year Ahead for NFC: More HCE Rollouts, Expansion of the ‘Pays,’ Tokenization Power Plays Evolve, Fragmentation Continues

Jan 13 2016

NFC Times Exclusive Fifth Annual Year Ahead for NFC Feature: 2016 will see more commercial launches of mobile payments with host card emulation, as banks seek to enable their own apps to do payment, while in some cases competing with the ‘Pays.’

Top 10 Misses for NFC in 2015: SIM-Based NFC Falls Further; Apple Pay Expansion Comes Up Short

Jan 13 2016

NFC Times Exclusive – While 2015 was arguably the year that saw the most important rollouts yet of NFC technology, led by Apple Pay, 2015, like past years, was mar

No. 3 Taiwanese Issuer Seeks to Outflank Larger Rivals with Own HCE Service; Picks Visa Over MasterCard to Sponsor Launch

Dec 29 2015

NFC Times Exclusive Insight – TAIPEI, Taiwan: Taiwan’s third largest credit card issuer, E.Sun Commercial Bank, today announced the launch of mobile payments with host card emulation, the first bank on the island nation to launch HCE commercially. NFC Times had reported the planned launch Dec. 3.

Apple and Samsung Announce Plans for Mobile Payments Launches in China

NFC Times Exclusive Insight – Apple has announced overdue plans to launch Apple Pay in China early next year, touting a list of 15 major banks that will enable customers to load their credit and debit cards in its Wallet app, including China’s big four state-owned banks. Meanwhile, Samsung followed with an announcement of its planned launch of Samsung Pay in China, which was also expected.

Google Announces Plans to Expand Android Pay to Australia, as Apple Regroups in Country

NFC Times Exclusive Insight – Google has announced it will expand Android Pay in the contactless payments hotspot of Australia during the first half of 2016 with at least two of the big four banks among other issuers planning to participate, while Apple had to make do with only one issuer, American Express, for its Apple Pay launch in the country.

China UnionPay, Banks Expand HCE-Based Mobile Payments in Advance of Apple Pay Launch

NFC Times Exclusive Insight – Even as major Chinese banks and payment network China UnionPay prepare to participate in what is expected to be the launch of Apple Pay in China in the first quarter, they are expanding their Android-based mobile-payments services using host card emulation.