Topic “Proxama”

UK Issuers Consider Using Trusted Execution Environment with HCE, According to Vendor

NFC Times Exclusive – UK-based vendor Proxama said three issuers in the UK and one in Spain are planning to launch HCE in 2015, and one or more of them are considering using a trusted execution environment, or TEE, to add security to the implementations.

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

New NFC Tag Campaign Rollouts, Partnerships, May Signal Uptake in UK Market

Several recent announcements indicate that the market for NFC-enabled marketing campaigns in the UK is starting to gather steam.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

London Hackathon Designed to Bring NFC Apps Closer to Market Launch

Organizers of a recent NFC hackathon in London gave “kick-starter” funds to two teams of app developers and handed out other awards, all in an effort to bring the apps closer to a market launch.

HEADLINE NEWS

As Their Resistance Crumbles, Australia’s Big Four Banks have Found that Opposing Apple Pay Too Costly, Despite Tech Giant’s Fees

NFC TIMES Exclusive Insight – Another one of Australia’s big four banks, National Australia Bank, has given in to pressure from customers and has agreed to support Apple Pay.

In-Depth: Ticketmaster Embraces Digital Ticketing to Cut Fraud and Improve Communication with Ticket Purchasers and Fans

NFC TIMES Exclusive Insight – U.S.-based sports and entertainment ticketing vendor Ticketmaster sees its new digital-ticketing technology–supporting bar codes and NFC–as a way to reduce fraud and stay in touch with both ticket purchasers and event attendees.

Japanese Payments Players Expand Support for QR Code-Based Payments

May 20 2019

NFC TIMES Exclusive Insight – Japan’s mobile payments market is expanding, but the talk is not about NFC payments services, such as Apple Pay, Google Pay or the pioneering FeliCa wallet services originally pushed by NTT DoCoMo and rail operator JR East.

Singapore’s Land Transport Authority to Accept Visa Cards for Fares in June

NFC TIMES Exclusive Insight – Singapore’s Land Transport Authority announced today it will begin accepting Visa-branded contactless cards to pay fares on trains and buses starting June 6, only two months after it launched its “SimplyGo” open-loop fare collection service with only Mastercard-branded cards.

Consulting Firm: Not Sure Whether Contactless Card Deployment Will Help or Hurt NFC Wallets

NFC TIMES Exclusive Insight – With U.S. banks planning to renew tens of millions of their EMV credit and debit cards this year with an added contactless interface, industry observers are naturally considering how the rollouts will affect adoption of NFC mobile wallets.

Rio de Janeiro Metro Launches Open-Loop Payments with New Visa Transit SAM

NFC TIMES Exclusive Insight – The Rio de Janeiro Metro has launched its planned open-loop payments service, one of the first Latin American transit systems to accept bank cards–in this case, Visa credit cards­–directly for payment of rides.

In-Depth: Major Pays Wallets Accelerate Support for Closed-Loop Transit Ticketing

NFC TIMES Exclusive – One of the key battlegrounds for Apple, Google and Samsung as they seek more users for their respective Pays wallets is transit ticketing–with all three tech giants targeting both open-loop payments and–perhaps surprisingly–also closed-loop transit cards. (See table below).

Report: Will Deployment of Contactless EMV Cards in U.S. Drive Growth of NFC Mobile Payments? Conclusions Hard to Draw

NFC TIMES Exclusive Insight – With U.S. banks finally beginning to issue dual-interface EMV cards in significant numbers this year and more U.S. merchants accepting contactless and NFC payments, a key question becomes whether contactless card payment will help or hurt the prospects for what has generally been considered as disappointing take-up of NFC wallets.

Half of Face-to-Face Visa Transactions Outside of U.S. Expected to be Contactless Soon

NFC TIMES Exclusive Insight – Half of all domestic face-to-face transactions with Visa-branded cards globally–outside of the U.S.–are expected to be contactless within the next two months, with Visa reporting that contactless technology is maturing in numerous countries worldwide, mainly in Europe and Asia.

Analysis: Canadians Increasingly Pay with Contactless Cards, Although Cash Continues to Play Key Role

Apr 22 2019

NFC TIMES Exclusive Insight – Contactless transactions in Canada topped 50% of all in-store card transactions for the first time ever during the first quarter of this year, said the country’s largest payments card processor, Moneris, this week.

Contactless Card Transactions Could Overtake Taps from NFC Phones ‘Quickly’ in the U.S.: Industry Veteran

Apr 23 2019

NFC TIMES Exclusive Insight – Transactions from contactless bank cards in the U.S. will “quickly surpass” those from NFC phones by the end of 2020, despite cards being rolled out much later than NFC-enabled wallets, industry veteran Randy Vanderhoof, head of the Secure Technology Alliance industry trade group and the affiliated U.S. Payments Forum, told NFC Times.

Samsung's Deal with Taiwan’s EasyCard is Latest in Global Push by Pays Wallets to Support Transit Payments

NFC Times Exclusive Insight – Samsung Pay is the first of the major NFC Pays wallets to announce it is working with Taiwan’s large closed-loop transit and retail payments service EasyCard, as it seeks to differentiate itself in a crowded and fast-growing mobile-payments market on the island nation.