Topic “Proxama”

UK Issuers Consider Using Trusted Execution Environment with HCE, According to Vendor

NFC Times Exclusive – UK-based vendor Proxama said three issuers in the UK and one in Spain are planning to launch HCE in 2015, and one or more of them are considering using a trusted execution environment, or TEE, to add security to the implementations.

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

New NFC Tag Campaign Rollouts, Partnerships, May Signal Uptake in UK Market

Several recent announcements indicate that the market for NFC-enabled marketing campaigns in the UK is starting to gather steam.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

London Hackathon Designed to Bring NFC Apps Closer to Market Launch

Organizers of a recent NFC hackathon in London gave “kick-starter” funds to two teams of app developers and handed out other awards, all in an effort to bring the apps closer to a market launch.

HEADLINE NEWS

Three Major Singaporean Banks Agree to Support Apple Pay; Samsung Follows

Apr 20 2016

NFC Times Exclusive Insight – Three of Singapore’s largest banks will soon launch mobile payments with Apple Pay, Apple disclosed Tuesday, as it launched Apple Pay in its sixth country.

Many U.S. Merchants Continue to Balk at Accepting NFC Wallets; One Reason: Suspicions that Wallet Providers Could Get Their Data

NFC Times Exclusive – Few industry sources agree on the size of the contactless-acceptance footprint in the U.S. that enables merchants to accept Apple Pay and other NFC-enabled wallets; but one thing most of them do agree on is that contactless acceptance is not sufficient to support any kind of significant adoption of the wallets.

Restructuring Helps G&D Turn Around Financial Results from Gloomy 2014

NFC Times Exclusive Insight – Germany-based Giesecke & Devrient turned around its financial results in 2015, including its money-losing banking and SIM card unit, thanks mainly to restructuring and higher shipments of EMV bank cards to China and the U.S., the privately held company disclosed Tuesday. 

Singaporean Telcos Try NFC Transit Ticketing Following Failed NFC Payments Rollout

NFC Times Exclusive Insight –  Singapore’s three major mobile operators are giving SIM-based NFC services another try, hoping that the offer of mobile transit fare collection will encourage more consumers to use their NFC phones to tap to pay, following the flop of the country’s NFC retail payments rollout that began in 2012.

French Payments Scheme Gears Up to Provide Tokenization for HCE, OEM Pay and Tokens on SIMs

Apr 5 2016

NFC Times Exclusive Insight –  France’s domestic debit scheme Cartes Bancaires has been gearing up for the past year to launch a tokenization service for French issuers, with commercial service expected in coming months, including in support of HCE apps launched by banks and possibly for “OEM Pay” services.

Samsung Launches in China, Trailing Apple and Huawei

NFC Times Exclusive Insight – Samsung’s announcement today of its move into China with Samsung Pay helped the OEM make good on its objective of launching in China by the first quarter, though the launch has happened well after rival device makers Apple and Huawei launched their own mobile payments services in China.

OTI Cuts Costs, Reports New Orders, but Road to Profitability Remains Long

NFC Times Exclusive Insight – Six months after taking the helm of Israel-based On Track Innovations, CEO Shlomi Cohen is seeking to convince investors he can turn around the contactless reader and NFC vendor, which has been struggling despite greater global demand for the company’s main product, contactless readers.

Analysis: Poland's Bank Pekao First to Launch HCE for Windows 10, but Others Slow to Follow

NFC Times Exclusive Insight – While Poland has among the highest concentrations of contactless point-of-sale terminals globally, NFC mobile payments has not yet taken off.

China UnionPay Confirms Support For Huawei Pay

NFC Times Exclusive Insight – Chinese payment network China UnionPay has announced support for Huawei Pay, a deal that could substantially expand the number of banks and payments cards that Huawei could enable for its NFC payments service as it seeks to compete with Apple and Apple Pay.

Analysis: Visa Provides One of Canada’s Largest Banks Tokenization and Apparently Some HCE Services

NFC Times Exclusive Insight – Toronto-Dominion Bank, one of Canada’s largest banks, is the first in the country to adopt Visa's tokenization technology and the third outside the U.S. that have been announced so far using the payment scheme’s tokenization service.

Taiwan’s No. 2 Telco Launches SIM-Based NFC But Not with Its Own TSM Joint Venture

Mar 22 2016

NFC Times Exclusive Insight – Taiwan’s second largest mobile operator, Taiwan Mobile, Tuesday launched support for credit and debit card payments on NFC SIM cards–but the telco is using an outside trusted service manager to manage its NFC SIM cards, not the TSM platform it set up with other Taiwanese telcos as part of a joint venture.

Analysis: OTI Attempts Seeks to Enable Payments on Wearables

Mar 24 2016

NFC Times Exclusive Insight – Israel-based contactless reader and NFC vendor On Track Innovations is hoping a planned move to enable the provisioning of payment applications onto wearable devices, will generate recurring revenue and help bolster its finances.