Topic “thinaire”

Lack of NFC Tag-Reading Feature in New iPhones Could Create Problems for Tag Companies, Marketers

Sep 20 2014

NFC Times Exclusive: Apple’s decision to exclude tag-reading functionality from its forthcoming NFC-enabled iPhones has caused disappointment among suppliers of tags and developers of tag applications, who told NFC Times they believe the omission could confuse consumers and potentially hamper tag-marketing campaigns.

The Push and Pull of Proximity-Marketing Campaigns

Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Group Speculates on Potential for BLE in Payments, Other Use Cases

Possible use cases for Bluetooth low energy include proximity marketing, transit and event ticketing, and indoor navigation in retail stores, arenas and stadiums. Then, of course, there is payments–although it remains unclear how a BLE-based payments service would operate, and the concept remains mostly hypothetical, according to a new report on BLE from the Smart Card Alliance industry group.

Industry Experts See Different Roles for NFC and BLE

Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

CBS Outdoor Survey Finds Low Consumer Awareness of NFC but Remains Upbeat about Technology

A recently released consumer survey by U.S.-based outdoor media company CBS Outdoor and UK-based consumer research company Kantar Media found that only 8% of the survey’s respondents were aware of NFC, up from 6% the preceding year.

NFC Social Marketing Panel Seeks to Shift Attention Away from Payment

Kiona Smith-Strickland

Such nonpayment applications as marketing campaigns and loyalty programs are more likely to drive adoption of NFC than payments, panelists told attendees of a recent “NFC Goes Social” event in Boston, organized by the MIT Enterprise Forum's NFC Cluster.

Industry Experts See Different Roles for NFC and BLE

Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.


Inside Secure Names New CEO; Seeks to Stem Losses, Falling Share Price

NFC Times Exclusive Insight – Inside Secure, an early NFC chip supplier, which has since focused on embedded security, has replaced its long-serving CEO Rémy de Tonnac with smart card industry veteran Amedeo D’Angelo, hoping to turn around chronic losses and a plunging share price.

Apple Moves Closer to Apple Pay Launch in China, Though No Date Yet Revealed

NFC Times Exclusive Insight –  Apple has been quietly taking more steps toward a launch of Apple Pay in China, registering a local company in Shanghai and hiring at least two top former Visa China staffers, including the former country manager.

Caps on Contactless Transactions to be Thing of the Past for European Consumers

NFC Times Exclusive Insight – With contactless card payment growing more popular in Europe and high-profile NFC mobile-payments services such as Apple Pay starting to gain a foothold there, payment schemes are preparing to significantly raise or eliminate caps on transaction value to try to encourage even more growth in contactless and NFC payments.

China Construction Bank Launches NFC Payments Using Host Card Emulation, Following ICBC

Oct 3 2015

NFC Times Exclusive Insight – At least one more of China’s big four banks, and perhaps two, have reportedly introduced mobile payments with host card emulation, following Industrial and Commercial Bank of China, which launched HCE-based service in May.

Mozido Tops Gemalto to Win Taiwanese HCE and Tokenization Contract

NFC Times Exclusive A joint venture of Taiwanese banks and banking groups has chosen U.S.-based Mozido to supply it with host card emulation, tokenization and wallet technology, a surprise win for Mozido, which bought the U.S. mobile commerce arm of South Korean IT services firm SK C&C less than a year ago, NFC Times has learned. 

With Slow NFC SIM Take-Up and Apple Pay Looming, Banking Group Expedites HCE and Tokenization Platform

NFC Times Exclusive Insight – With SIM-based NFC not taking off in Taiwan and Apple Pay’s eventual arrival on the island considered inevitable, a consortium of Taiwanese banks is expediting plans to add host card emulation and tokenization to their conventional TSM offer.

USA Technologies: Nearly 300,000 Vending Machines Accept NFC; Apple Pay, Android Pay Drive Demand

NFC Times Exclusive Insight – U.S.-based unattended retail payments company USA Technologies had nearly 300,000 NFC-enabled cashless payment terminals connected to its network as of the end of the 2015 fiscal year and expects that to grow strongly next year, as mobile-payments services such as Android Pay roll out, the company said.

Contactless Payments Pioneer Barclaycard Announces Plans to Launch HCE; Builds Technology In-House

NFC Times Exclusive Insight – Barclaycard, one of the top payment card issuers in the UK, plans to launch NFC payments from its mobile-banking app in November using host card emulation, which will allow the issuer to avoid putting its payment applications on secure elements to roll out mobile payments.

Google Launches Android Pay as HCE Alternative to Rival Apple Pay Service

NFC Times Exclusive Insight – Google officially launched Android Pay in the U.S., its host card emulation-based rival to Apple Pay and its second stab at rolling out NFC payments for in-store payments, following its little-used Google Wallet.

MasterCard Tokenization Launch Matches Visa’s, as Both Schemes Make Play for Mobile Transactions

NFC Times Exclusive Insight – MasterCard Worldwide Tuesday announced its hub-like commercial tokenization program, Digital Enablement Express, a widely expected move that matches a similar service that rival Visa introduced in late May, Visa Digital Enablement Program, or VDEP. Like VDEP, MasterCard’s new tokenization program has signed up Google and Samsung for their respective payments services, though neither MasterCard nor Visa has announced that Apple would join.

Trustonic Says Funding for Joint Venture Increasing Despite Divestiture by G&D

NFC Times Exclusive – Mobile security company Trustonic says its two remaining owners are increasing funding for the joint venture, and it plans to get into new markets, as the company seeks to capitalize on growing interest in securing mobile payment services, among other applications.

SIM-Based NFC Payments Pioneer CaixaBank Launches New App Supporting HCE

NFC Times Exclusive Insight – CaixaBank, Spain’s large savings bank and one of the most important early adopters globally among financial institutions of SIM-based NFC payments, has introduced a mobile-payments app based on host card emulation.