Topic “thinaire”

Lack of NFC Tag-Reading Feature in New iPhones Could Create Problems for Tag Companies, Marketers

Sep 20 2014

NFC Times Exclusive: Apple’s decision to exclude tag-reading functionality from its forthcoming NFC-enabled iPhones has caused disappointment among suppliers of tags and developers of tag applications, who told NFC Times they believe the omission could confuse consumers and potentially hamper tag-marketing campaigns.

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Group Speculates on Potential for BLE in Payments, Other Use Cases

Possible use cases for Bluetooth low energy include proximity marketing, transit and event ticketing, and indoor navigation in retail stores, arenas and stadiums. Then, of course, there is payments–although it remains unclear how a BLE-based payments service would operate, and the concept remains mostly hypothetical, according to a new report on BLE from the Smart Card Alliance industry group.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

CBS Outdoor Survey Finds Low Consumer Awareness of NFC but Remains Upbeat about Technology

A recently released consumer survey by U.S.-based outdoor media company CBS Outdoor and UK-based consumer research company Kantar Media found that only 8% of the survey’s respondents were aware of NFC, up from 6% the preceding year.

NFC Social Marketing Panel Seeks to Shift Attention Away from Payment

By: 
Kiona Smith-Strickland

Such nonpayment applications as marketing campaigns and loyalty programs are more likely to drive adoption of NFC than payments, panelists told attendees of a recent “NFC Goes Social” event in Boston, organized by the MIT Enterprise Forum's NFC Cluster.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

HEADLINE NEWS

Sony Launches Support for FeliCa Technology on HCE Devices, Though Few Handsets Available Yet

NFC TIMES Exclusive – Japan’s Sony Corp. is supporting host card emulation with its proprietary FeliCa contactless technology, which could enable service providers to avoid the need for secure elements in rolling out FeliCa-based applications on NFC phones.

Samsung Semiconductor Faces Challenges in Rolling Out Contactless-Payments Service for Wearables

NFC TIMES Exclusive Insight – Samsung Semiconductor believes there is room for yet another closed-loop payments service, one that enables consumers to pay with contactless wearables devices that carry its dual-interface chips.

Android Pay Launches in Belgium, While State-Owned Belfius Bank Takes Two-Staged Approach to Own HCE Rollout

NFC TIMES Exclusive – Two of the largest banks in Belgium have launched, or are planning to launch, HCE-based mobile payments but chose different approaches: BNP Paribas Fortis decided to first launch with Android Pay, while state-owned Belfius Bank plans to enable the service within its mobile-banking app.

Serbia's KomBank Seeks to Increase Mobile Banking Users with HCE Service

NFC TIMES Exclusive – Komercijalna banka Beograd, known as KomBank, one of Serbia’s largest banks, incorporated a host-card-emulation-based mobile payment service into its mobile banking app to increase awareness and use of the app, Slobodan Lukić, the bank's deputy director of the payment cards division told NFC Times.

Apple Pay Launches in Ireland and Gears Up in Italy; but Only One Major Bank On Board So Far in Each Country

NFC Times Exclusive Insight – Apple has expanded its mobile payments service to another small market, with its launch Tuesday in Ireland, but is preparing to launch in a much larger market, Italy.

Taiwan’s Largest Transit Ticketing Service Plans Bluetooth-Enabled Mobile Ticketing, Though Needs Regulatory Approval

NFC TIMES Exclusive – Taiwan’s EasyCard Corp., the operator of the country’s largest closed-loop transit and retail payments service, is working with a provider of Bluetooth-enabled mobile payments technology to offer customers an NFC-like experience to pay for rides and purchases in stores.

Australian Domestic Debit Network Nears Launch of Token Service Provider to Compete with Visa and Mastercard

NFC TIMES Exclusive – Australia’s largest domestic debit network, eftpos, plans to launch its overdue tokenization service commercially by the second quarter, likely serving at least one of the country’s big four banks for its HCE mobile wallet and one or more of the “Pays” wallets, such as Android Pay and possibly Apple Pay, NFC Times has learned.

Certification Issues and Legal Battle Delay Launch of Kerv Ring; Wearables Maker Says Ring Ready

NFC TIMES Exclusive – After two years addressing design, certification and legal issues, UK-based start-up Kerv Wearables says it’s finally ready to launch its NFC-enabled ring.

Exclusive: Why are Some of the Largest U.S. Merchants Balking at Supporting NFC?

NFC TIMES Exclusive – While the base of contactless point-of-sale terminals in the U.S. has grown substantially over the past two and a half years, some of the country’s largest merchants continue to resist the idea of accepting such NFC wallets as Apple Pay and Android Pay.

Exclusive: Taiwanese Banks to Pay Apple Cut of Transaction Fees on Par with U.S.

NFC TIMES Exclusive – TAIPEI, Taiwan: Apple will collect a cut of transaction fees from Taiwanese banks on credit card transactions that is around the same level as the tech giant takes from U.S. credit card issuers, when Apple Pay launches in Taiwan, expected later this month, NFC Times has learned.

Analysis: Why QR Codes are Challenging NFC to Enable Mobile Payments

NFC TIMES Exclusive – Despite the resurgence in demand for NFC technology with the launch of Apple Pay in 2014, followed by other NFC-enabled “Pays” wallets and the separate rollout of HCE technology by Google, use of QR codes for mobile payments continues to grow in popularity globally.

Aussie Banking Group: Apple Holding Issuers ‘Hostage’ with Its Restrictive NFC Policies

Feb 13 2017

NFC TIMES Exclusive – A spokesman for four major Australian banks battling Apple for access to NFC technology on its iPhones shot back at Apple's latest filing with Australian competition officials, denying that the banks are trying to avoid paying fees to Apple to participate in the payments service, the spokesman told NFC Times.