Topic “thinaire”

Lack of NFC Tag-Reading Feature in New iPhones Could Create Problems for Tag Companies, Marketers

Sep 20 2014

NFC Times Exclusive: Apple’s decision to exclude tag-reading functionality from its forthcoming NFC-enabled iPhones has caused disappointment among suppliers of tags and developers of tag applications, who told NFC Times they believe the omission could confuse consumers and potentially hamper tag-marketing campaigns.

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Group Speculates on Potential for BLE in Payments, Other Use Cases

Possible use cases for Bluetooth low energy include proximity marketing, transit and event ticketing, and indoor navigation in retail stores, arenas and stadiums. Then, of course, there is payments–although it remains unclear how a BLE-based payments service would operate, and the concept remains mostly hypothetical, according to a new report on BLE from the Smart Card Alliance industry group.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

CBS Outdoor Survey Finds Low Consumer Awareness of NFC but Remains Upbeat about Technology

A recently released consumer survey by U.S.-based outdoor media company CBS Outdoor and UK-based consumer research company Kantar Media found that only 8% of the survey’s respondents were aware of NFC, up from 6% the preceding year.

NFC Social Marketing Panel Seeks to Shift Attention Away from Payment

By: 
Kiona Smith-Strickland

Such nonpayment applications as marketing campaigns and loyalty programs are more likely to drive adoption of NFC than payments, panelists told attendees of a recent “NFC Goes Social” event in Boston, organized by the MIT Enterprise Forum's NFC Cluster.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

HEADLINE NEWS

HCE Mobile Wallet is a Must-Have, Says Polish Bank, But Usage Still Low

NFC Times Exclusive – The high penetration of contactless point-of-sale terminals and high use of contactless bank cards in Poland has spurred the launch of HCE mobile wallets by some Polish banks, but use does not appear to be taking off yet–at least if one bank’s project is any guide.

Apple Pay Launches In Hong Kong, Where Other NFC Services Have Failed to Take Off

NFC Times Exclusive Insight – Apple followed its launch of Apple Pay in France Tuesday with a launch in Hong Kong today, its ninth market globally and fourth in the Asia-Pacific region.

Apple Pay Launches in France with Few Issuers and Tokenization from Visa and Mastercard

Jul 20 2016

NFC Times Exclusive Insight – Apple Pay, as expected, has launched in France, its eighth market globally and third in Europe after the UK and Switzerland; but it launches with only one major bank in France, Groupe BPCE.

Analysis: Two NFC Wallets from Telco Joint Ventures to Close as SIM-Based NFC Takes Another Big Hit

NFC Times Exclusive Insight – Telco joint ventures on opposite sides of the globe announced within hours of each other plans to pull the plug on their respective NFC wallets, marking another big hit for the future of SIM-based NFC.

Android Pay Launches in Australia with ANZ but Not Yet with Westpac or Other Big Four Banks

NFC Times Exclusive Insight – Google has launched Android Pay in its fourth country, Australia, with one of the country’s big four banks, ANZ, but the launch was beset by delays that have kept another of the big four, Westpac, on the sidelines for now.

Analysis: Apple Sees Familiar Pattern with Apple Pay Launch in Switzerland

NFC Times Exclusive – Apple’s expansion into Switzerland late last week with its Apple Pay service followed a familiar pattern, as in many of the other new markets the tech giant has expanded its payments service in: support first comes from relatively small issuers while major banks hold out.

As Apple Pay Launch Looms, French Telcos Continue to Push SIM-Based NFC with TSM Hub

NFC Times Exclusive Insight – With the launch of Apple Pay imminent in France, telcos there are continuing to push SIM-based NFC technology, hiring a trusted service manager for their new NFC SIM “hub”–although No. 1 telco Orange will also support Apple Pay.

Taiwanese Telco Joint Venture Steers Course Away from TSM; JV President Blames Vendor Safran

Jul 11 2016

NFC Times Exclusive – Alliance Digital Technology Co., the joint venture of five Taiwanese mobile operators and transit fare-collection operator EasyCard Corp., is steering away from the TSM business, which was the reason it formed three years ago, NFC Times has learned. It will add a focus on providing mobile ID and authentication, the JV told NFC Times.

French Domestic Network to Provide Tokenization for ‘Pays’ Service; Seeks to Take on Visa and MasterCard

Jul 19 2016

NFC Times Exclusive – French banks and their bank-owned domestic payments network STET plan to launch mobile payments in the first quarter of next year with a “large smartphone vendor” using the domestic payment network’s own token service provider, STET told NFC Times.

Samsung Deal with Alipay in China Angered UnionPay; Device Maker Gears Up to Enable Transit Ticketing

NFC Times Exclusive – SHANGHAI, China: While Apple has signed up more banks and is believed to have more cards registered in China for its Apple Pay service–around 10 million, according to a source–Samsung is seeking to outflank its rival with more acceptance points and more applications for Samsung Pay, NFC Times has learned.

Analysis: Microsoft Considers NFC Wallet App a Must-Have for Flagging Smartphone Business

NFC Times Exclusive Insight – Microsoft, which has written off more than $8 billion from its failed Nokia acquisition and which is expected to fully pull the plug on its consumer smartphone hardware business, nonetheless believes a viable wallet app is a must-have to keep its Windows 10 operating system for phones viable–although its announcement this week of Microsoft Wallet is surrounded by unknowns, including exactly when the service will generally launch.

Reality Check: MasterCard Misses Big on Goal to Bring International NFC Acceptance to Japan

NFC Times Exclusive – Three years ago, in June of 2013, MasterCard announced it would “deploy a target” of 410,000 MasterCard PayPass-enabled point-of-sale terminals, to be rolled out “throughout Japan over the next three years.”