NFC TIMES Exclusive Insight – With typical style and élan, Apple introduced its new credit card, Apple Card, at a product launch event this week, one of several new services the tech giant is counting on to provide growth as its iPhone sales slip.
The card, being issued via Wall Street-based Goldman Sachs starting this summer, had already been reported on extensively since last year, and the card as unveiled Monday offers little in the way of significantly new features. But Apple’s cachet could help elevate it to a prominent place in its wallet.
As with other services, Apple will bring ease of use and polished marketing to the Apple Card, as a 2:32-minute promotional video the company released Monday for the card shows. Among other benefits, Apple in the video says that “Apple Card sets a new level for privacy and security: