In a first for an e-reader seller, the CEO of bookstore chain Barnes & Noble said the company plans to include NFC chips in its Nook e-readers, which he said could make the connection between the devices and the company’s physical stores.
CEO William Lynch told Fortune magazine that with an NFC-enabled e-reader, consumers could tap on physical books in Barnes & Noble stores to get editorial reviews and other information. This could then lead to “some frictionless purchase experience.”
The physical books or in-store displays would be embedded with NFC tags that could store URLs that the NFC chip in the e-readers would read, calling up the additional information about the books on the user’s device over the Internet.