Retailers in Paris have launched a pair of pilots with an NFC option, one for loyalty and the other to identify customers when they pick up purchases after shopping online at home.
Mexican fast food chain Chido recently announced that its first restaurant in Paris will feature a mobile-loyalty program from France-based vendor Airtag. Customers can tap their NFC-enabled smartphones on a tablet with a built-in NFC reader at the register to connect to Chido's loyalty program.
The pilot follows a trial launched in May by Carrefour, at one of the French retail giant’s Carrefour City convenience stores. The application, called “Mon Panier,” lets customers order and pay for their grocery shopping online, including on their mobile phones. Customers then can tap their phones at an NFC-enabled tablet on a Mon Panier kiosk in a Carrefour City outlet in Paris before picking up the groceries–though most identify themselves using a QR code.
