NFC Times Exclusive: U.S.-based Sprint sees its NFC-based Pinsight Touch platform as the missing piece of its year-old targeted advertising platform, bringing payments and other secure applications to the service.
Sprint announced the new NFC component to its Pinsight Media+ platform last month, touting it as an “open” approach to allowing access to its NFC embedded secure elements to third-party developers.
The open approach and lower reliance on rental fees in its NFC business model is a contrast to the Isis joint venture, made up of the three other major U.S. mobile operators, Verizon, AT&T and T-Mobile.