Australia-based Tapit Media, which implements NFC tag advertising and marketing campaigns, has received US$2.4 million (A$2.3 million) in Series A funding, the company announced.
Tapit’s largest Series A investor was Sydney-based MPC Ventures, a subsidiary of Monash Private Capital. Other Series A investors include Australian investor David Shein and SecureNet Ltd. founder and CEO David Thrum, as well as funds raised through Israeli crowdfunding platform OurCrowd.com.
UPDATE: Monash Private Capital considers NFC advertising a good investment despite the industry’s emphasis on mobile payment. CEO Joey Fridman told NFC Times. “We think the mobile payment space is exciting as well, but it is also crowded with some large players already involved.” Fridman said his company sees large growth potential in NFC and expects payment to drive NFC handset growth. END UPDATE.